AukCliff is a New Zealand-based outdoor brand shaped by resilience, creativity, and time spent in wild places.
About AukCliff®
Born from the North. Built for Resilience.
Founded by Stephen Milner, AukCliff® draws from a Northern upbringing and years spent exploring New Zealand’s wild landscapes. Guided by the belief that resilience is built through challenge, perspective, and time outdoors.
Shaped by Time Outdoors
In 2013, Stephen moved to New Zealand, drawn by its vast landscapes and the freedom to explore. Over time, his passion for creativity and the outdoors evolved into a career as an award-winning landscape photographer. Spending countless hours on trails, in changing weather, waiting for light, and learning what truly lasts outdoors.
AukCliff was built from those experiences.
After personal setbacks, time outdoors became a way to reset and refocus, a belief that now defines AukCliff®. We create apparel for explorers, photographers, and creators who feel most alive in wild places. Our puffin crest reflects that mindset: shaped by demanding environments, built to endure, adapt, and return stronger.
Eco-conscious by Nature
AukCliff® is built with longevity in mind by designing products meant to be worn, repaired, and relied on over time. Where possible, we prioritise responsible materials and considered production choices, while continually working to improve how our products are made.
Built for the Trail. Backed by a Story.
AukCliff® creates apparel shaped by time outdoors. Designed to be worn on real trails, in changing conditions, and over many seasons. From graphic tees to rugged layers, each piece reflects a belief that time in nature builds strength, clarity, and perspective.
Because nature doesn’t just change the view.
It changes you.
Our Commitment
AukCliff® is built with care by prioritising quality, longevity, and thoughtful production. By producing items to order, we aim to reduce excess waste and avoid unnecessary overproduction.
Where possible, we work with responsible partners and materials, while continuing to improve how our products are made.
Explore the Latest from AukCliff
Matterhorn Embrace The Mountain Call Hoodie
Matterhorn Embrace The Mountain Call Hoodie
K2 Embrace The Mountain Call Hoodie
K2 Embrace The Mountain Call Hoodie
Everest Embrace The Mountain Call Hoodie
Everest Embrace The Mountain Call Hoodie