About AukCliff - Adventure-Ready Apparel for the Eco-Conscious Explorer

Born from a Love of Exploration

AukCliff is more than just an outdoor apparel brand; it's a family of passionate adventurers who believe in exploring the world while leaving a positive footprint. 

Our Journey: From Inspiration to AukCliff

At AukCliff, we believe adventure isn’t just about where you go, it’s about how you get there. Inspired by the wild and crafted for explorers, our apparel is designed for those who seek adventure while protecting the places they love.

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AukCliff is Your Badge of Adventure

At AukCliff, our puffin logo embodies resilience, exploration, and craftsmanship, values that are stitched into every piece we create. Inspired by the auk family of birds, known for their strength and their love for rugged cliffs, our brand represents those who embrace the wild. Whether you’re hiking remote trails, camping under the stars, or simply living with an adventurous spirit.

It is more than just a logo, AukCliff is a badge of adventure, a symbol worn by those who rise to the challenge, soar beyond limits, and thrive in the outdoors.

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Adventure with Purpose: Gear Up & Give Back

But we’re more than just apparel, we’re a movement. For every purchase, we plant a tree, giving back to the trails that inspire us. Because adventure should leave lasting memories, not a footprint

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    Creating Eco-Friendly Outdoor Gear

    At AukCliff, we take pride in our eco-friendly approach to outdoor gear production. From design to production, we prioritize sustainability every step of the way.

  • AukCliff 90's Flower Power T-shirt

    Quality Materials for a Sustainable Future

    We carefully select eco-friendly materials for our gear, ensuring durability and minimal environmental impact. Our clothing is designed and tested in New Zealand.

  • Ethical Production Practices for a Better World

    Our clothing is ethically produced, with fair labor practices and responsible manufacturing methods that minimize harm to workers and the planet.

Meet Our Team

AukCliff is owned and operated by a family of outdoor enthusiasts that are passionate about exploring new trails, design gear that inspires, and giving back to the planet. Meet the passionate individuals behind AukCliff - Stephen and Emma.

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Our Commitment

AukCliff is committed to providing high quality, sustainability and inspirational gear to you.