Our Approach

Every AukCliff® product is made with an awareness of where it comes from, and where it’s worn. We support reforestation projects through trusted partners and make considered choices around materials and production, prioritising durability, longevity, and reduced waste over short-term gains.


TheGoodAPI sprout-additional-trees AukCliff and The Greener Trails Initiative: Plant Even More Trees with Your Purchase!

Restoring What We Rely On

Every order placed on AukCliff.com contributes to global reforestation through our partnership with trusted organisations including theGoodAPI and veritree.

We fund tree-planting initiatives that restore ecosystems and support local communities in regions where regeneration is most needed. Rather than over-producing or over-claiming, we focus on practical, traceable action.

Each contribution is recorded through monthly tree-planting certificates, which are publicly available on our Tree Planting Ledger — a transparent record of what has been funded, and where.


For those who choose to go further

An optional contribution is available at checkout for those who wish to support additional reforestation efforts.

Comfort Meets Conscience

Clothing should feel good and be made with care.

At AukCliff®, we work with manufacturing partners who prioritise responsible processes, reduced waste, and safer materials wherever possible. From energy and water efficiency to non-toxic inks and considered fabric choices, we aim to minimise impact while maximising longevity.

We choose partners who treat their people with respect and continue improving how their products are made. As the brand evolves, so does our commitment — one considered piece at a time.

Made Around the World, Designed with Purpose

AukCliff® is designed in Aotearoa New Zealand and brought to life through a global network of trusted partners. We work with suppliers and manufacturers who share our commitment to quality, fair labour, and lower-impact production — choosing materials and processes that balance durability, comfort, and responsibility.

To reduce waste and unnecessary shipping, many products are printed or embroidered closer to where they’re ordered, helping shorten delivery times and lower emissions.

Global supply chains are complex and never perfect — but we’re deliberate in who we work with and committed to improving how our products are made as the brand evolves.

Less Waste, More Thought

We believe sustainability shouldn’t stop at the product — it should extend to how it reaches you.

That’s why our packaging is designed to be minimal, protective, and lower-impact. Wherever possible, we use recyclable materials, post-consumer recycled packaging, and avoid unnecessary extras.

It’s a small but deliberate part of our promise to tread lightly, deliver mindfully, and keep waste out of the wild.

Wearing Your Values

When you choose AukCliff®, you’re not just buying clothing. You’re supporting responsible sourcing, reforestation efforts, and a more thoughtful relationship with the places we explore.

It’s apparel for everyday explorers who value durability, connection, and leaving wild places better than they found them.

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The Journey Continues

We’re proud of how far AukCliff® has come, and committed to where it’s going.

We continue to refine our materials, sourcing, and processes with a focus on durability, responsibility, and longevity. Our approach is one of steady progress, not perfection.

The people who wear AukCliff help shape that journey. Every step forward is taken with care. For the places we explore, and the future we’re building.

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