Founded by Stephen Milner after a series of life-altering setbacks, AukCliff began on the trails of New Zealand, where time in the forest became a path to physical and mental recovery.
Born from personal struggle, the brand exists to inspire others to reconnect with the outdoors, overcome adversity, and thrive through adventure.
At the heart of the brand is its symbol: the puffin.
Chosen for its strength, resilience, and distinctive character, the puffin represents everything AukCliff stands for. It thrives in harsh environments, returns home to rugged cliffs, and faces life head-on. The puffin logo is worn as a badge of adventure, a marker of those who embrace nature’s challenges with grit and gratitude.
This mantra is the heartbeat of the brand.
Whether summiting a peak or simply stepping outside for some fresh air, AukCliff encourages everyone to find clarity and energy through time in the wild.
Every product is created with comfort, durability, and environmental care in mind. AukCliff uses sustainable materials and ethical production methods wherever possible. For every order, the brand donates $1 to reforestation initiatives, and is actively working to support puffin conservation organisations around the world.
AukCliff apparel is designed by a family of outdoor enthusiasts to accompany real people on real adventures. From graphic tees to rugged hoodies and hats, each piece is crafted to perform outdoors while carrying a message of strength, curiosity, and connection.
Because nature doesn’t just change the view.
It changes you.
Ethically crafted. Comfort you can feel good about.
