Our Impact

Discover how every AukCliff purchase supports global reforestation and ethical production. We plant a tree for every order and prioritise sustainable materials.

TheGoodAPI sprout-additional-trees AukCliff and The Greener Trails Initiative: Plant Even More Trees with Your Purchase!

Planting Hope, One Tree at a Time

Every order placed on AukCliff.com plants one tree through our with theGoodAPI, reforestation initiative that restores ecosystems and empowers local communities around the world in partnership with Earthlungs and Veritree.

We donate $0.43 USD per order to fund tree planting efforts — it may seem small, but it adds up to real change.

We receive tree planting certificates monthly, which are showcased on our dedicated Tree Planting Ledger page. Here, you can see the running total of trees funded and their corresponding certificates.

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Want to make a bigger impact?

Consider adding an extra tree donation at checkout.

Comfort Meets Conscience

We believe that clothing should feel good — and do good. That’s why we work with partners who share our commitment to responsible manufacturing and materials.

Here’s what that looks like:

  • Energy-efficient, low-waste production processes
  • Water-saving dye techniques and closed-loop systems help reduce impact on the environment
  • Combed and ring-spun cotton, organic cotton, and recycled polyester
  • Water-based, non-toxic inks that are OEKO-TEX™ certified for safety and sustainability
  • Organic, recycled, and vegan standards

We’re proud to partner with like-minded manufacturers who treat their workers with care and continually improve their sustainability efforts. With your support, we’re growing more responsibly — one piece at a time.

Made Around the World, Designed with Purpose

We partner with global suppliers who help us deliver high-quality, lower-impact gear — wherever you are in the world. While our designs are born from our home in Aotearoa New Zealand, the journey of each garment is a global one.

Here’s how it works:

  • Fabrics are primarily sourced from sustainable and ethical suppliers in the USA, India, and other certified textile regions
  • Garment blanks are responsibly manufactured in facilities across Central America, Bangladesh, and Vietnam — many with third-party certifications for environmental and ethical practices
  • Printing and embroidery is done closer to you — in fulfilment centres across the USA, Canada, Europe, UK, and Australia — to reduce shipping distances and carbon emissions

This decentralised approach helps us reduce waste, shorten delivery times, and make our clothing more accessible without compromising on values.

We know global supply chains aren’t perfect — but we choose partners committed to fair labour, lower emissions, and better materials, and we’re always seeking ways to improve.

Less Waste, More Thought

We believe sustainability shouldn’t stop at the product — it should carry through to the way it arrives at your door.

That’s why our packaging is designed to be as kind to the planet as it is protective of your gear:

  • Recyclable cardboard boxes for larger orders
  • Post-consumer recycled (PCR) plastic bags that are also recyclable
  • Minimal packaging, no unnecessary extras

It’s all part of our promise to tread lightly, deliver mindfully, and keep waste out of the wild.

Wearing Your Values

When you choose AukCliff, you’re not just buying clothing. You’re backing reforestation, responsible sourcing, and a future that respects wild places.

Together, we’re building a movement of everyday explorers who rise, soar, and thrive — without leaving a heavy footprint.

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This Is Just the Beginning

We’re proud of how far we’ve come — but we’re even more excited about where we’re going.

At AukCliff, we’re constantly exploring new ways to improve the quality, durability, and sustainability of everything we create. From better fabrics to smarter sourcing and packaging, our journey is one of progress, not perfection.

Your feedback and support help shape that journey. Together, we can keep pushing for better — for you, and for the planet.

Contact us